You can use Google Analytics for tracking as well as UTM codes such as
utm_campaign . If you need assistance building your URL to include UTM codes, you can use a tool such as UTMMaker.com.
Google Tag Manager, Facebook Pixel Tracking and other analytics options can be setup at the account level on the Campaign > Analytics page. Additionally, if you use Google Tag Manager to deploy Google Analytics, you'll want to make sure not to add Google Analytics to Anedot otherwise it may result in duplicate data.
You can also override GA, GTM, and FB Pixels on a per campaign basis under "More" inside Campaign Editor.
Note on GTM and GA:
You should add both GTM and GA for proper conversion tracking because of the way that GTM does not allow for server side tracking (more accurate), but GA does. We therefore automatically utilize the appropriate one for you at the appropriate time.
Note on GTM Whitelist:
For security, only Google tags are allowed in GTM. If you'd like to utilize Facebook pixel, please use the Facebook pixel integration in Anedot.
Enterprise customers can send us a message in Slack if you have a specific whitelist need that is not met by the current solution.