1. Pro-Tips

How to Create The Perfect Donation Page

This video walks you through how to create the perfect donation page on the Anedot platform.

Transcript

Hey there, it’s Patrick with Anedot!

Today, I’m going to walk you through how to create the perfect donation page on the Anedot platform. 

Before I begin though, what makes up the perfect donation page and why?

First, it should have a beautiful high-resolution background image. 

Second, you should ensure your page looks on-brand with the proper logo and button colors.

Third, you should ensure that you have an option for someone to give on a recurring basis. 

Here are a few examples of donation pages that I really like. 

Here is Rand Paul’s donation page. 

I like the fact that they optimized the page so his face was clearly visible on the left next to his donation page on the right. 

The background image overlay also matches the button colors and you have a way to give monthly.

Here is the donation page for Oakdale Baptist Church. 

I love this donation page because of the many ways they allow someone to give. 

When you click on choose funds, it will go to a separate donation page that allows donors to break down their gift. 

This is a creative use of the platform and works very well.

Here is Tina Ramirez’s donation page. 

This is probably my favorite donation page. 

The page includes a high-resolution picture of the candidate where the clothing matches her brand color. 

The donation buttons provide thorough options including the option to give monthly.

Now that you have seen some examples of good donation pages, here’s how you can build your own. 

First, I will name the Campaign. This described the donation page like General Donations.

For now, we will leave the text blank, but the Campaign Text section can be really useful for event details. 

The Campaign Slug is what will be included in the website link. For this, I will also call it general-donations. 

The Meta Information is what Google sees when it is optimizing it for search. This should describe the mission of that page and a brief explanation of it. 

The Facebook and Twitter share message and buttons can help people share your campaign. 

The Skip to Site URL section can be useful if you are using your donation form as a landing page from an ad. 

Under the design tab, I recommend using the Standard form and either the Single Step or Multi-Step. 

For this page, I will use a single-step form and align it to the left to not cover up my feature background image on the right. 

I will next match the primary button color to my primary logo color.

I use a Chrome Extension to do so, but you can enter the hex code if you know it. 

For the Header Image, you should upload your logo as a banner. The logo should match the branding on your website.

For a background image, we recommend that you use an image no less than 1440x1000.

This image should be highly relevant to the campaign you are working on like the examples I showed earlier. 

For the finance tab, you should use preset amounts for general donation pages and items for events. 

For amounts, I usually like giving a range. For this page, I will use $10, $25, $100, $500, $1000, and $2800. You should also give someone the option to give an “Other” amount. 

I would use the Checkbox for Monthly contributions to give someone the option of making their donation recurring. 

For the contribution limit, you should set it to the limit your organization may take in under the law. If there isn’t a limit, leave it blank. 

For the details tab, you should only include information you absolutely need. For a political campaign, this may be someone’s employer and occupation.

For your receipt, you should include your logo in the “Receipt Header Image.” 

I would generally include a nice, short note for the confirmation and automated email receipt messages. These can be the same message.

If the page is for an event, I would include event details so the person does not have to reach out to you to confirm information. 

Under the “More” tab, you can create a Default Source Code and select a Donor Recovery Message. 

The Default Source Code will passthrough information to your email service provider.

The Donor Recovery Message will send an automated email to anyone who started a donation but did not finish it. 

Now that we are done, let’s take a look to see the finished product. 

Although it took a little time, setting up this donation page completely will make a huge difference in legitimizing your organization to potential donors. 

I hope this was helpful, and please feel free to send any suggestions for future videos to patrick@anedot.com.