Event Page Builder

Event Pages is a powerful feature that makes it easy to create and manage events with built-in registration and ticketing. Whether your event is free or paid, you can offer multiple ticket types and sponsorship levels for in-person, online, or hybrid gatherings—at no extra cost beyond standard processing fees.

With the Event Page Builder, you can quickly customize your page by adding event details, ticket options, general donation opportunities, sponsor showcases, and data collection fields for reporting.

After purchase, both the buyer and attendees receive a confirmation email with event details and attached tickets.

Our attendee management and check-in tools make event day smooth and stress-free. Click here to learn more about Managing Events!

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Table of Contents

• Page Name
• Page URL (Page Slug)
• Page Requirements
• Design
• Finance
• Event
• Form
• Settings
• Receipts

Page Name

Apply a custom Page Name to the Donation Page by clicking the Edit name button in the upper left corner of the Builder toolbar. You will then be redirected to the Settings > General tab to apply the new Page Name.

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Page URL (Page Slug)

The Page URL (Page Slug) is what makes each individual Action Page unique. Each Page Slug must be unique to each page. 

Examples: block-party-event, 5thannualgala, conference24, etc.

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Page Requirements

When you create a new Event Page, 7 required issues will be listed at the top of the Builder. Before you can successfully save the page, the following fields must be completed:

• Event Name

• Event Description

• Event Date

• Address (or URL for online events)

Filling in these fields under the Event tab ensures that all essential event details are in place before sharing your Event Page with supporters.

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Design

Table of Contents

• Brand
• Content

Access the Design tab within the Event Page Builder to customize your Brand and add Content.

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Brand

Table of Contents

• Logo Image
• Logo Link URL
• Colors

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Logo Image

A logo or image can be added to the Event Page by dragging and dropping it into the Image Uploader or by clicking Browse. Selecting Browse opens the Media Manager, where an image can be uploaded from a device or selected from previously uploaded files.

The following files are supported: JPG, PNG, and GIF

Once the logo is uploaded, alignment can be set to Left, Center, or Right. By default, images have a height of 200 pixels. The image can optionally be set to fill the header block or be adjusted to custom dimensions for height and width.

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Logo Link URL

A Logo Link URL can be applied to make the image clickable, redirecting supporters to another webpage.

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Colors

Select the Pencil icon to choose custom colors for the Action Element and Header Background. A color can be set by entering a color code or by using the color picker to drag and drop to the desired shade.

The Action Element Color is applied to both the Make a General Donation button and the Submission button.

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Content

Table of Contents

• Featured Video
• Sponsors

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Featured Video

Enable the Shown toggle to apply a Video to the Event Page. Enter the link into the Featured Video URL field, and optionally enter a Video Caption.

The following video links are supported: YouTube, Vimeo, Facebook, and Rumble.

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Sponsors

Showcase your event Sponsors by following the steps below:

1. Access the Design > Content tab of the Event Page Builder.
2. Optionally, enter a Section Title. This field can be used to give your Sponsors special recognition.
3. Click + Add Sponsor.
4. Next, enter a Sponsor Name (optional).
5. Upload your Sponsor's Logo (required).
6. Optionally, add a Sponsor URL.
7. Click Save before exiting the Builder.

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Event

Table of Contents

• Details
• Tickets
• Discounts

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Details

Table of Contents

• Basic Information
• Date and Time
• Event Location
• Location Disclosure

Within the Event > Details tab of the Event Page Builder, enter the basic information for the event, including the Date and Time, Location, and Location Disclosure settings.

Required Fields
The following fields must be completed in order to save the Event Page. If any are left blank, the page cannot be saved:

• Event Name

• Event Details

• Start and End Time

• Address (or URL for online events)

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Basic Information

Under Basic Information, apply an Event Name and Description. These details will be displayed on the left side of the Event Page.

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Date and Time

Enter a future Date and Time for the Event. For all day events, enable the All day toggle.

Once the event Date and Time has passed, the Event Page will display a yellow notice stating: "This event has ended." Once an event has ended, tickets can no longer be purchased, but General Donation can be processed.

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Event Location

The following Event Location types are available:

• In person
• Online
• Hybrid (In person and Online)

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Location Disclosure

The following location disclosure types are available:

• In receipt – Location is shared only after a successful ticket purchase.

• Email – Location is sent to attendees via email on the date and time specified.

• Show on page – Location is displayed publicly on the Event Page.

In receipt
When selected, the event location is provided to attendees after they complete a ticket purchase. The location is not shared with supporters who make only a general donation.

Email
When selected, a Release date and Release time must be set. On the specified date and time, an email is sent to attendees with the event location.

• Once the release date and time have passed, they cannot be changed.

• Tickets purchased after the release date and time will include the location in the ticket purchase email immediately upon submission.

Show on page
When selected, the event location is visible on the public Event Page and is also included in the ticket purchase confirmation email.

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Tickets

Table of Contents

• Ticket Groups
• Add Tickets
• Edit Tickets

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Ticket Groups

Optionally, create separate Ticket Groups by clicking the + Add Group button. Group Names are required when two or more Ticket Groups are created.

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Add Tickets

A free General Admission ticket is created by default. To add additional tickets, click the + Add ticket button.

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Edit Tickets

To edit a ticket, click the Edit button to the right of the Ticket Label. Within the Ticket Editor, you can adjust the following fields:

Field	Description
Ticket Label (required)	Enter a ticket title or name.
Price (required)	For free tickets, enter $0. For tickets totaling $25,000+, please contact our Support team here.
Start and End Date (optional)	Enter a Start and End Date to set a limited time for ticket availability. Tickets with a future Start and End Date will be shown under the Upcoming Sale ticket block.
Ticket Description (optional)	Enter a description of what the ticket includes.
Quantity	Enter a total quantity if ticket availability is limited.
Unlimited Quantity	Enable the Unlimited Quantity toggle if there are unlimited tickets available. Leave the Quantity field blank.
Maximum purchase quantity (optional)	Per submission, there is a default purchase quantity limit of 30. To limit supporters in the amount of tickets purchased in a single submission, enter an amount. Example: To limit supporters to 2 tickets per submission, enter 2 for the Maximum purchase quantity.
Fair Market Value (optional)	Enter a Fair Market Value for the ticket.
Show Fair Market Value (optional)	When enabled, the Fair Market Value will be displayed.
Visible on public form	To remove a ticket from the Event Page, disable the Visible on public form toggle.
Delete ticket	Tickets can only be deleted if no purchases have been made.

 

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Discounts

To set up Promo Codes, follow the steps below:

1. Within the Finance > Payments tab of the Event Page Builder, click the + Add button under Promo Codes.
2. Enter a Code. Limited to uppercase letters and numbers.
3. Enter an Amount.
4. Choose Dollar or Percentage as the discount type.
5. Click Save in the Builder to activate the Promo Code(s).

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Finance

The Finance tab in the Event Page Builder provides controls to customize recurring frequencies, preset amount buttons, and transaction limits; enable future pledges; adjust general donation settings; connect funds; and configure available payment methods and the Donor Covers Fees option.

Table of Contents

• Giving
• Funds
• Payment

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Giving

Within the Finance > Giving tab of the Event Page Builder, you can customize Preset Amount Buttons, set Transaction Limits, enable Future Pledge Transactions, and set custom General Donation settings.

Table of Contents

• Enable General Donations
• Require donation for free tickets
• Enable Custom Donation Header
• Enable Preset Amounts
• Allow other amounts
• Featured Amount
• Future Pledge Transaction

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Enable General Donations

Toggle this option on to allow supporters to make a general donation in addition to purchasing event tickets. This adds a donation section to the Event Page, giving supporters the flexibility to contribute any amount they choose.

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Require donation for free tickets

Enable this setting to require a donation from supporters when claiming a free ticket. If turned off, free tickets can be claimed without making a donation.

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Enable Custom Donation Header

Replace the default “Donation” header with a custom label in the donation section of the Event Page. The following options are available: 

• Choose Donation Amount
• Choose Gift Amount
• Choose Contribution Amount
• Other (custom)

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Enable Preset Amounts

Click the Enable Presets Amounts toggle to add custom Preset Amount buttons to your Event Page. By default, the following Preset Amounts will be created: $25, $50, $100, and $200.

• To Add additional Preset Amounts, click the + Add Amount button.
• To Edit the Preset Amounts, click within the Amount field to enter a new number.
• Optionally, add a Description to the Preset Amount.
• To Reorder Preset Amounts, click the Tile icon to the left of the Amount and move up or down.
• To Delete a Preset Amount, click the Trash icon.

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Allow other amounts

When Preset Amounts are enabled, by default, an Other button is included. The Other field allows donors to enter a custom donation amount. When disabled, the Other button is removed from the form, and donors can only select an available Preset Amount.

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Featured Amount

Set a Featured Amount by selecting an Amount from the dropdown list. When a Preset Amount is featured, you may also add a "Popular" Label.

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Future Pledge Transaction

The Future Pledge feature enables supporters to commit to a donation today while scheduling the payment to be processed at a later date. 

When a donor selects a Future Pledge, a one-time commitment is created with the chosen process date. After the payment is processed, the commitment is automatically canceled to prevent any additional charges.

All Future Pledges can be viewed and managed in the Finance > Commitments tab of the fundraising account.

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Funds

Table of Contents

• Add Funds
• Connect External Funds
• Create Funds
• Always Shown
• Shown in Dropdown
• Expand funds on load
• Allow modifications of fund allocations? 

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Add Funds

To replace the default fund:

1. Locate the Always Shown fund field in the Event Page Builder.
2. Click + Add Fund and select the desired fund from the list.
3. Click the X next to the default fund to remove it.

To add an additional fund:

1. In the Always Shown section, click + Add Fund.

2. Select the fund to include.

3. (Optional) Assign a percentage if splitting donations between multiple funds, ensuring the total equals 100%.

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Connect External Funds

Connect an external fund from another organization to create a Tandem Event Page.

Before connecting, obtain the Anedot Account UID from the organization you wish to link with. This UID can be found in the account’s URL when logged in.

To connect an external fund:

1. Under Always Shown or Shown in Dropdown, click + Add Fund.

2. Select Connect External Fund.

3. In the External Account ID field, enter the other organization’s Account UID.

4. Click Connect External Fund.

5. Again, click + Add Fund under Always Shown or Shown in Dropdown and select the connected external fund from the dropdown list.

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Create Funds

To create a new fund:

1. In the Event Page Builder, under Always Shown or Shown in Dropdown, click + Add Fund.

2. Select Create Fund. This will redirect to Settings > Finance > Funds.

3. In the Funds tab, click the blue Add Fund button in the upper right corner.

4. Enter the Fund Name, Internal Identifier, and connect a Bank Account.

5. Click Add Fund in the lower right corner to complete setup.

Once the new fund is created, return to the Event Page Builder. In Finance > Funds, click + Add Fund under Always Shown or Shown in Dropdown, then select the newly created fund to connect it.

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Always Shown

The default fund is automatically included in the Always Shown fund field.

When multiple funds are set to Always Shown, they will appear beneath the preset amount buttons when General Donations are enabled. If percentages are assigned, the donation amount will be automatically split between funds according to the set values.

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Shown in Dropdown

When multiple funds are set to Shown in Dropdown, they will only appear on the donation form if the donor manually selects a fund from the dropdown menu.

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Expand funds on load

Funds are collapsed by default. When multiple funds are listed under Always Shown, they can optionally be set to expand on page load, allowing donors to see the percentage splits. Funds placed under Shown in Dropdown cannot be expanded on page load.

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Allow modifications of fund allocations? 

When funds are listed under Always Shown, donors can adjust the donation amount allocated to each fund. This feature can be optionally disabled to prevent donors from changing the fund splits.

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Payment

Table of Contents

• Payment Methods
• Cover the Fees
• Transaction Limits 

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Payment Methods

Available Payment Methods for Donation Pages:

• Anedot Express Checkout

• Credit Card

• Business Direct Debit (ACH)

• Personal Direct Debit (ACH)

• Apple Pay

• Google Pay

• PayPal

• Bitcoin

To remove a payment method from an Event Page, uncheck the box next to the method in the list.

Anedot Express Checkout allows donors with a DonorID to use their saved payment method for a faster checkout process. This option appears as a blue Anedot button under Express Checkout. If disabled, donors can still log in to their DonorID using the blue Sign In link to complete their donation. A DonorID is not required to make a successful donation through Anedot Donation Pages.

To enable Bitcoin as a payment method for Event Pages, please contact the Support team here.

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Cover the Fees

The Donor Covers Fees feature allows donors to increase their total donation amount to cover the processing fee associated with their transaction. This allows the organization to receive the total intended gift amount.

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Transaction Limits

In Transaction Limits, set the Per Transaction Minimum and Per Transaction Maximum. By default, the minimum is $1 for all Event Pages, and the maximum is $25,000. To process transactions above $25,000, contact our Support team here.

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Form

Table of Contents

• Standard Fields
• Custom Fields
• Hidden Fields
• Action Button
• Communications Consent
• Attendee Details

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Standard Fields

 Table of Contents

• Name (and Organization)
• Email
• Phone
• Address
• Employment

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Name (and Organization)

Within the Name field editor, you can enable and customize the following fields:

• Middle Name
• Suffix
• Title
• Organization/Business
  • Organization Type
• Political Action Committees

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Email

The Email field is required by default and cannot be disabled. This field is used to send the Purchaser and Attendees the Email Receipt and Tickets.

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Phone

The Phone field is Optional by default. To set the field as Required, click the Pencil icon to enable the Required toggle.

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Address

Within the Address field editor, you can enable International donations and adjust the Address Label.

The following Address Labels are available:

• Address
• Mailing Address (default)
• Residential Address
• Shipping Address

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Employment

Collect employment information by enabling the Occupation, Employer Name, and Employer Address fields.

Table of Contents

• Occupation
  
  • Show list of occupations when employed
• Employer Name
• Employer Address

To begin, click the Pencil icon next to the Employment standard field, then enable the Shown toggle.

When Shown is enabled, the question "Are you currently employed?" will appear for the purchaser to answer Yes or No. If employment data is needed for reporting, it is recommended to enable the Required toggle.

Continue below for instructions on customizing the Occupation, Employer Name, and Employer Address fields.

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Occupation

To enable the Occupation field, turn on the Shown toggle. For required responses on all submissions, also enable the Required toggle.

When the Occupation field is active, choose one of the following field labels:

• Occupation

• Principal Occupation

A Help Text field is also available to add a custom message or prompt for the purchaser.

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Show list of occupations when employed

When Show list of occupations when employed is enabled, a predefined list of occupations can be added for the purchaser to choose from. Custom responses will not be allowed.

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Employer Name

To collect the Employer Name, enable the Shown toggle. Click the Required toggle to ensure all submissions include a response.

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Employer Address

The Employer Address field can be Shown and set as Optional or Required.

Additionally, you can adjust the Region and Type of address.

The following Regions are available:

• United States
• United States and Canada
• All available countries (international)

The following Types are available:

• Full Address
• Zip/Postal Code

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Custom Fields

Table of Contents

• Add Custom Fields
• Delete Custom Fields
• Existing Custom Fields
• Birthday
• Date
• Selection List
• Question
• Text
• Requirement

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Add Custom Fields

To Add a Custom Field, follow the steps below:

1. Access the Form tab within the Event Page Builder.
2. Click + New under the Custom Fields block.
3. Select the Field Type.
4. Adjust the Required toggle in the upper right corner of the field editor.
5. Enter a Field Label.
6. Optionally, add Help Text.
7. Optionally, enter a custom Internal Name. If an Internal Name is not applied, a custom Internal Name will be auto-generated for you.
8. Choose for the field response to show on the receipt b y selecting Yes or No under the Display on Receipt field.
9. Click All Form Fields to add additional fields to the Event Page, or click Save to complete your customizations.

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Delete Custom Fields

1. Access the Form tab within the Event Page Builder.
2. Click the Pencil icon to the right of the field name.
3. Click the Trash icon to delete the field.
4. Be sure to click Save before exiting the Builder.

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Existing Custom Fields

Custom fields created for Event Pages are saved under the Existing button and can be reused for future pages, eliminating the need to recreate them.

To apply an existing custom field, click Existing in the Custom Field block, then select the desired field from the list.

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Birthday

The Birthday field allows supporters to provide their birth date.

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Date

The Date field allows supporters to manually enter a Date, or select a Date from a calendar.

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Selection List

With the Selection List field, add custom questions to your form with preset responses using Radio, Checkbox, or Dropdown as the list type.

Radio will display the response options in a bubble format and allow for a single selection.

Checkbox will display the response options in a checkbox format and will allow multiple selections.

Dropdown will display the response options in a dropdown list, only allowing a single selection.

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Question

The Question field allows you to ask your supporters a question and receive a Yes or No response.

Within the CSV Export, Yes or No responses will be recorded as True or False.

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Text

The Text fields allow supporters to enter a custom response that is unique to them.

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Requirement

The Requirement field may be used for Legal Terms or consent from your supporters. 'By submitting this form, I agree to the following:' will be titled above your Field Label and List of Requirements.

To add a Checkbox to the field, select Clickwrap as the Agreement Type.

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Hidden Fields

Hidden fields are generally used to pass values that do not need to appear on the public page. You can pass data to third party integrations or use them for your own internal tracking.

Field	Description
Internal Name	This field is used to pass data to integrations or URL Parameters. Must be lowercase, no spaces, and unique.
Global Value	The Global Value will be set for all pages using this custom field unless that page has a Page Specific Value. The Global Value can be overridden by Page Value or URL Parameters.
Page Specific Value (optional)	The Page Specific Value allows you to override the Global Value of this custom field only on this page.
Field Label (optional)	Provide an easily readable label for internal use. This label will not be displayed on the public page. If left blank, Anedot generates a label based on the internal name.
Help Text (optional)	Provide more detailed context for internal use. This is not displayed on the public page.

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Action Button

By default, the submission button at the bottom of the Event Page is set as Checkout. To select an alternative Action Button, click the dropdown. Within the dropdown, the following options are available:

• Act Now
• Checkout
• Confirm
• Contact Us
• Contribute
• Donate
• Enter
• Get Started
• Give
• Join
• Join Our List
• Make a Donation
• Pay
• Register
• Submit
• Other (custom)

If one of the available options does not meet your needs, select Other to create a custom Action Button.

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Communications Consent

Collect permission for future communications from supporters. By default, the opt-in box must be manually checked by the supporter. For email communications only, this setting can be configured to be checked automatically, requiring the supporter to uncheck it to opt out and decline consent.

By default, the following consent text is displayed:
"By providing your phone number, you are consenting to receive text message updates, including automated text messages, to that number from City Food Pantry. Message & Data rates may apply, and message frequency may vary over time. Reply 'STOP' to opt out of these text message updates."

A custom consent message can be entered to replace the default text if desired.

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Attendee Details

An Attendee Details field is generated on the Event Page for each ticket purchased. By default, the purchaser’s information is applied to every Attendee Details field. The purchaser may update these fields with a custom first and last name, phone number, email, and employment details for each ticket.

If a custom email address is entered, the event ticket will be sent to that attendee’s email, with a copy also sent to the purchaser’s email.

Attendee details can be viewed and managed in Action Pages > Events > View Attendees within the fundraising account.

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Settings

Within the Settings>General tab of the Event Page Builder, you can edit the Page Name and Page URL, set an SEO tag and description, and apply tracking codes and Custom CSS.

Table of Contents

• General
  • Page Name
  • Page URL
  • SEO
  • Custom CSS
• Sharing
  • Share Buttons
  • Default and X Sharing
• Analytics
  
  • Source Code

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General 

Within the Settings>General tab of the Event Page Builder, you can edit the Page Name and Page URL, set an SEO tag and description, and apply Custom CSS.

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Page Name

All Action Pages are given a default name. We recommend editing the name of your Event Page to make it easily identifiable within the Action Pages Index. The Page Name is for internal use only.

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Page URL

The Page URL is what makes each individual Action Page unique. To customize the Event Page URL that will be used for sharing, apply descriptive text in the Page URL field.

Examples: blockparty, 5thannualgala, conference24 etc.

SEO

Customize the SEO (Search Engine Optimization) by adding a Title Tag and Meta Description. This information will be used when your page is public and appears in search results.

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Custom CSS

Apply custom styles by injecting Custom CSS rules into your page.

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Sharing

Within the Settings>Sharing tab of the Event Page Builder, you can enable Share Buttons to appear on your Event Page, and customize the Default and X Sharing settings.

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Share Buttons

Enable the Share Button toggles to allow supporters to easily share the Event Page on Facebook, X (Twitter), and LinkedIn.

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Default and X (Twitter) Sharing

Add a Share Title, Share Description, and Share Images for the Default and X Sharing settings. This data will auto-populate when the Event Page is shared on social media platforms, and through text.

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Analytics

Within the Settings > Analytics tab of the Event Page Builder, you can apply a Source Code, track Google Analytics, Google Tag Manager, Meta Pixel, and X Pixel.

To learn more about tracking with Action Pages, check out the following guide: Tracking Codes for Action Pages

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Source Code

A Source Code can be applied at the page level in the Default Source Code field. When a Source Code is applied, it will show within the Page URL. You can remove this from the Page URL and the Source Code will still track successfully.

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Receipts

An Email Receipt is sent to the purchaser’s email address upon submission. The receipt includes event details, tickets purchased, donation amount, transaction fees, and submission information. Purchased tickets are attached as a PDF.

Event receipts cannot be customized at this time.

If a custom email address is provided for an individual attendee, a separate email is sent to that attendee containing the event details and their ticket. The ticket price and total amount paid for all tickets are not disclosed to the attendee.