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Email Octopus

Connect Anedot with Email Octopus to send donation and lead data to your email lists, enabling automated subscriber updates with UTM and source tracking.

Email Octopus is an email marketing platform offering automation, analytics, and custom campaigns for both nonprofits and for-profit organizations.

Table of Contents

Connecting Anedot to Email Octopus

To set up the integration:

  1. Go to Settings > Integrations > Directory in your Anedot fundraising account.

  2. Click + New Connection in the top-right corner.

  3. Select Email Octopus from the directory list.

  4. Choose which Action Pages to sync:

    • By default, all pages are selected.

    • To exclude pages, enter Action Page IDs (comma-separated).

  5. (Optional) Limit the sync to a specific Team.

  6. Enter your Email Octopus List ID.

  7. Enter your Email Octopus API Key.

  8. Click Save to complete the connection.

You can update Action Pages, Team settings, and credentials at any time.

Data Relays

  • Anedot sends relays from both Donation Pages and Lead Pages.

  • UTM parameters and Source Codes are included in relays.

  • Custom field data is not supported.

Relay Behavior

  • If a relay is successful, a new or updated contact will appear in your Email Octopus List's Contacts tab.

  • To locate Contacts in Email Octopus:

    1. Navigate to the Lists tab
    2. Click on the Contacts tab
    3. Search for or select your desired contact

Push Unsent Option

You can push failed or historical data (via date range) for all Action Pages, regardless of type.

  • If a relay fails 5 times in a row, the integration is marked Inactive and will stop attempting to relay data.

Field Mapping​

Anedot Field Email Octopus Field
address {postal_code} Zip
address {city} City
created_at Date
“Anedot: Donation Completed” Event
phone Phone
address {region} State
amount (x100) Amount
address {line1} Street
address {line2} Street 2
**utmCodes {term} UTM Term
lastName Last Name
referrer Referrer
firstName First Name
**utmCodes {medium} UTM Medium
**utmCodes {source} UTM Source
source_code Source Code
**utmCodes {content} UTM Content
**utmCodes {campaign} UTM Campaign
EmailOctopus api_key api_key
email email_address

**UTM fields can be added to the Page URL.

Payload Data

Request Headers

{}

Request Body

{
  "fields": {
    "Zip": "70113",
    "City": "New Orleans",
    "Date": "2023-03-17T14:13:27.466-04:00",
    "Event": "Anedot: Donation Completed",
    "Phone": "2252501301",
    "State": "LA",
    "Amount": 100.0,
    "Street": "1340 Poydras Street",
    "Street2": null,
    "UTMTerm": null,
    "LastName": "Dot",
    "Referrer": "https://secure.anedot-sandbox.com/09388ffc-9f3f-43ee-855a-1f70c7a9b764/e36d4264-b96b-4b77-9e01-3dac28e9914a?utm_content=gala&utm_medium=web&source_code=2023",
    "FirstName": "Annie",
    "UTMMedium": "web",
    "UTMSource": null,
    "SourceCode": "2023",
    "UTMContent": "gala",
    "UTMCampaign": null
  },
  "api_key": "[REDACTED]",
  "email_address": "admin@anedot.com"
}

Response Body (Success)

{
  "id": "095634e4-bd3e-11e9-9307-06b4694bee2a",
  "fields": {
    "Phone": "2252501301",
    "State": "LA",
    "LastName": "Dot",
    "FirstName": "Annie"
  },
  "status": "SUBSCRIBED",
  "created_at": "2019-08-12T20:16:15+00:00",
  "email_address": "admin@anedot.com"
}

Response Body (Failure)

{
  "error": {
    "code": "API_KEY_INVALID",
    "message": "Your API key is invalid."
  }
}

Response Status (Success)

200

Response Status (Failure)

403