---
title: Donation Page Builder
description: Learn how to create and customize donation pages with Anedot’s Donation Page Builder. Step-by-step guide to designing, optimizing, and launching effective fundraising pages.
---

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1. [Public Help Center](https://help.anedot.com/knowledge?hsLang=en)
2. [Action Pages](https://help.anedot.com/knowledge/action-pages?hsLang=en)
3. [Page Builder](https://help.anedot.com/knowledge/action-pages?hsLang=en#page-builder)

# Donation Page Builder

## Learn how to create and customize donation pages with Anedot’s Donation Page Builder. Step-by-step guide to designing, optimizing, and launching effective fundraising pages.

![CleanShot 2026-04-10 at 15.10.00@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.10.00@2x.png?width=670&height=429&name=CleanShot%202026-04-10%20at%2015.10.00@2x.png)

Donation Pages allow you to build custom pages and utilize features to increase conversions. Within the Builder, you will find easy-to-use tools to create beautiful pages to meet your fundraising goals!

---

### Table of Contents

- [Create, Edit, and Clone](https://help.anedot.com/knowledge/donation-page-builder#create-edit-clone)
- [Page Name](https://help.anedot.com/knowledge/donation-page-builder#page-name)
- [Page URL (Page Slug)](https://help.anedot.com/knowledge/donation-page-builder#page-url)
- [Presets](https://help.anedot.com/knowledge/donation-page-builder#presets)
- [Design](https://help.anedot.com/knowledge/donation-page-builder#design) 
    - [Content](https://help.anedot.com/knowledge/donation-page-builder#content)
    - [Brand](https://help.anedot.com/knowledge/donation-page-builder#brand)
- [Finance](https://help.anedot.com/knowledge/donation-page-builder#finance) 
    - [Amounts](https://help.anedot.com/knowledge/donation-page-builder#amounts)
    - [Funds](https://help.anedot.com/knowledge/donation-page-builder#funds)
    - [Payments](https://help.anedot.com/knowledge/donation-page-builder#payment)
- [Form](https://help.anedot.com/knowledge/donation-page-builder#form) 
    - [Standard Fields](https://help.anedot.com/knowledge/donation-page-builder#standard-fields)
    - [Custom Fields](https://help.anedot.com/knowledge/donation-page-builder#custom-fields)
    - [Hidden Fields](https://help.anedot.com/knowledge/donation-page-builder#hidden)
    - [Account Fields](https://help.anedot.com/knowledge/donation-page-builder#account-fields)
    - [Communications Consent](https://help.anedot.com/knowledge/donation-page-builder#communications)
- [Workflows](https://help.anedot.com/knowledge/donation-page-builder#workflows) 
    - [Upgrades](https://help.anedot.com/knowledge/donation-page-builder#upgrades) 
          - [Pre-conversion Upgrades](https://help.anedot.com/knowledge/donation-page-builder#pre-con)
          - [Post-conversion Upgrades](https://help.anedot.com/knowledge/donation-page-builder#post-con)
    - [Recovery (Abandoned Actions)](https://help.anedot.com/knowledge/donation-page-builder#recovery)
    - [Receipts](https://help.anedot.com/knowledge/donation-page-builder#receipts) 
          - [Receipt Logo](https://help.anedot.com/knowledge/donation-page-builder#receipt-logo)
          - [Receipt Message](https://help.anedot.com/knowledge/donation-page-builder#receipt-message)
          - [Callback URL](https://help.anedot.com/knowledge/donation-page-builder#callback-url)
- [Settings](https://help.anedot.com/knowledge/donation-page-builder#settings) 
    - [Sharing](https://help.anedot.com/knowledge/donation-page-builder#sharing) 
          - [Embed Code](https://help.anedot.com/knowledge/donation-page-builder#embed-code)
          - [Page URL](https://help.anedot.com/knowledge/donation-page-builder#page-url)
          - [SEO](https://help.anedot.com/knowledge/donation-page-builder#seo)
          - [Social Settings](https://help.anedot.com/knowledge/donation-page-builder#social-settings)
          - [Page Specific Values](https://help.anedot.com/knowledge/donation-page-builder#page-specific-values)
          - [Goals](https://help.anedot.com/knowledge/donation-page-builder#goals)
    - [General](https://help.anedot.com/knowledge/donation-page-builder#general) 
          - [Tracking Codes](https://help.anedot.com/knowledge/tracking-codes-for-action-pages?hsLang=en)

---

### Create, Edit, and Clone

#### Create

![CleanShot 2025-08-21 at 10.39.07@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-21%20at%2010.39.07@2x.webp?width=450&height=290&name=CleanShot%202025-08-21%20at%2010.39.07@2x.webp)

To create a **New** **Donation Page**, follow the steps below:

1. Access the **Action Pages \> Pages** tab from the main menu bar in your fundraising account
2. Next, click the blue **+ New Page** button in the upper right corner
3. Select the **Page Type**: Donation 
4. Once you have made your selection, you will be directed to the **Donation** **Page** **Builder**.

#### Edit

![CleanShot 2025-08-21 at 10.53.24@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-21%20at%2010.53.24@2x.webp?width=300&height=289&name=CleanShot%202025-08-21%20at%2010.53.24@2x.webp)

To **Edit** an existing Donation Page, follow the steps below:

1. Access the **Action Pages \> Pages** tab from the main menu in your fundraising account.
2. Hover over the Donation Page you would like to edit.
3. Click **Actions \> Edit**.

#### Clone

![CleanShot 2025-08-21 at 10.53.39@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-21%20at%2010.53.39@2x.webp?width=300&height=291&name=CleanShot%202025-08-21%20at%2010.53.39@2x.webp)

Use the **Clone** tool to create a copy of an existing Donation Page. Once a page has been cloned, further customizations and edits can be applied to the page.

To **Clone** an Action Page, follow the steps below:

1. Access the **Action Pages** \> **Pages** tab from the main menu bar in your fundraising account.
2. Next, hover over the Name of the Donation Page you would like to clone.
3. Click **Actions** \> **Clone**.
4. You will then be directed to the Donation Page Builder to customize the cloned page.

***Disclaimer:*** *If a Billing Agreement has been applied to an Donation Page, cloning the Donation Page will carry over the Billing Agreement.*

---

### Page Name

![Page Name - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Page%20Name%20-%20Donation.png?width=670&height=393&name=Page%20Name%20-%20Donation.png)

Apply a custom **Page Name** to the Donation Page by clicking the **Pencil** icon in the upper left corner of the Builder toolbar. Enter your new Page Name, then click the **Check** to save your changes.

The **Page Name** is not visible to donors. This is an internal field that helps keep your pages organized and easily identifiable.

---

### Page URL (Page Slug)

![Page Slug - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Page%20Slug%20-%20Donation.png?width=670&height=393&name=Page%20Slug%20-%20Donation.png)

The **Page URL (Page Slug)** is what makes each individual Action Page unique. Each Page Slug must be unique to each page. If you have already used **donate** as the Page URL for another Action Page, it cannot be used again.

Click the **Pencil** icon in the upper right corner of the Builder toolbar. Enter your new Page Slug, then click the **Check** to save your changes.

*Examples: donate, give, contribute, giving-tuesday, support etc.*

---

### Presets

**Presets** allow you to save a configuration for individual areas of the Builder. These Presets can then be used for other Action Pages, limiting the need to manually edit each new page from scratch.

**Presets** are available within the following areas of the Builder:

- **Design**\>**Brand**
- **Finance**\>**Amounts**
- **Finance**\>**Funds**
- **Finance**\>**Payments**
- **Form**
- **Workflows**\>**Upgrades**
- **Workflows**\>**Recovery**
- **Workflows**\>**Receipt**
- **Settings**\>**General**

To **create** a new Preset, click **Save as Preset** within the Preset block pinned to the top of the tab within the Builder. Next, enter a custom **Preset Name**. The Preset can then be used for other Action Pages.

The Presets feature is *optional*. To **bypass** creating a Preset, click **Publish** in the upper right corner of the Builder. Note that the Preset block will state "**No Preset**."

---

### Design

![CleanShot 2026-04-10 at 15.10.00@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.10.00@2x.png?width=600&height=384&name=CleanShot%202026-04-10%20at%2015.10.00@2x.png)

Access the **Design** tab within the Donation Page Builder to add content and customize the branding for your Donation Page.

#### Table of Contents

- [Content](https://help.anedot.com/knowledge/donation-page-builder#content)
- [Brand](https://help.anedot.com/knowledge/donation-page-builder#brand)

---

#### Content

![Design\>Content - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Design%3EContent%20-%20Donation.png?width=670&height=418&name=Design%3EContent%20-%20Donation.png)

##### <https://help.anedot.com/knowledge/donation-page-builder#exit-intent>The **Design**\>**Content** tab allows you to add a custom header and content blocks such as Text, Images, and Video and enable features like Exit Intent and Impact.

##### **Table of Contents**

- [Header](https://help.anedot.com/knowledge/donation-page-builder#header)
- [Body Section](https://help.anedot.com/knowledge/donation-page-builder#body-section)
- [Footer](https://help.anedot.com/knowledge/donation-page-builder#footer)
- [Background Image](https://help.anedot.com/knowledge/donation-page-builder#background-image)
- [Page Layout](https://help.anedot.com/knowledge/donation-page-builder#page-layout)
- ##### [Exit Intent](https://help.anedot.com/knowledge/donation-page-builder#exit-intent)

---

#### Header

![CleanShot 2026-04-10 at 15.15.03@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.15.03@2x.png?width=600&height=383&name=CleanShot%202026-04-10%20at%2015.15.03@2x.png)

Edit the **Header** within the **Design**\>**Content** tab to apply a **Title** to your page. We recommend applying a **Title** if you do not have a Logo available.

To add a **Title** to your page:

1. Hover over **Header**\>**Title.** *This field will be labeled **Logo** if a logo image has been applied to the Action Page.*
2. Click the **Pencil** icon to edit.
3. Next, enable the **Show Title** toggle.  
   ![CleanShot 2025-08-22 at 05.49.51@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2005.49.51@2x.png?width=600&height=263&name=CleanShot%202025-08-22%20at%2005.49.51@2x.png)
4. *Optionally*, enter custom text into the Title field. *The account's Display Name will automatically be applied in this field*.
5. Adjust the **Alignment**.

Click **Done** in the upper right corner of the Header Editor.

---

#### Body Section

![CleanShot 2025-08-22 at 05.50.25@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2005.50.25@2x.png?width=350&height=328&name=CleanShot%202025-08-22%20at%2005.50.25@2x.png)

Add content blocks within the **Body Section** of your Donation Page within the **Design**\>**Content** tab. The following blocks are available:

- **Text**: Use the Text block to add a custom message to your page.
- **Image**: The following files are supported: JPG, PNG, and GIF
- **Video**: The following video links are supported: YouTube, Vimeo, Facebook, and Rumble 
    - *Rumble: To apply a video hosted by Rumble to your page, utilize the Embed iFrame URL from Rumble to link your video to your Anedot page.*
- **Divider**: This can be used as a page break or as a design element.
- **Impact**: Encourage giving and show your supporters the impact of their gifts. *This feature is for visual purposes only and will not impact the donation amount processed.*
- **Timer**: Use the timer to set a deadline or countdown to encourage support from your donors. *Setting a deadline or countdown using the Timer block does not disable the Action Page once the timer has run out. The timer will be set to zero. The time will need to be manually removed or updated to reset the deadline or countdown.*

---

#### Footer

![CleanShot 2025-08-22 at 05.51.02@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2005.51.02@2x.png?width=600&height=400&name=CleanShot%202025-08-22%20at%2005.51.02@2x.png)

We recommend applying **Disclaimer** language at the Fund level within the **Settings\>Finance\>Funds** tab of your account.

When applied at the **[Fund level](https://anedot-6781885.hs-sites.com/knowledge/settings-creating-and-editing-funds?hsLang=en)**, the Disclaimer language will be applied to all Action Pages that the Fund is connected to.

To add a Custom Footer to your Donation Page, follow the steps below:

1. Hover over the **Footer\>Custom Footer** field available within the Design-Content tab of the Donation Page Builder.
2. Click the **Pencil** icon to edit.
3. Within the Text Editor, enter your custom text.
4. Click **Done** in the upper right corner of the Text Editor.

---

#### Background Image

![CleanShot 2025-08-22 at 06.14.42@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.14.42@2x.png?width=350&height=329&name=CleanShot%202025-08-22%20at%2006.14.42@2x.png)

Add a **Background Image** within the **Page** block of the **Design\>Content** tab. Use the **Image Scale** to adjust the layout of the Background Image.

*For optimal resolution, we recommend the Background Image size be at least 1920 x 1080.*

*When placing a Background Image, the image will not be displayed within the Builder. Once you have added a Background Image or made adjustments, we recommend publishing the page, then copying the Share URL and opening the link in a new tab in your browser.*

---

#### Page Layout

![Layout - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Layout%20-%20Donation.png?width=670&height=418&name=Layout%20-%20Donation.png)

Within **Design\>Content**, adjust your **Page Layout** by selecting the following:

- *1-Column*
- *2-Column*

The 2-column layout type is recommended for Donation Pages with multiple Content Blocks (Text, Images, Videos, etc.). When the 2-Column layout is selected, all Content Blocks will be shown in the left column; the right column will include the Finance, Form, and Payment Blocks.

**Form Position:**

- *Left*
- *Center*
- *Right*

**Form Presentation**

- *Stacked (Default)*
- *Stepped*

The **Stepped** form presentation separates the Finance, Form, and Payment Blocks into individual steps.

***Example:*** *Single-Column, Center Position, Stepped*

*To view the customizations you have made to the Page Layout, we recommend publishing the page, then copying the Share URL and opening the link in a new tab in your browser. The changes made to the Page Layout will not be displayed within the Builder.*

---

#### Exit Intent

![Exit Intent - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Exit%20Intent%20-%20Donation.png?width=670&height=416&name=Exit%20Intent%20-%20Donation.png)

Enabling the Exit Intent feature for your Action Page will cause a popup to appear when a supporter attempts to exit the page before completing their submission.

​Customize the Exit Intent feature by adding a Title, Image, or GIF, and a custom Message.

***Track submissions recovered by the Exit Intent pop-up:**   
When the Exit Intent feature is enabled on an Action Page, the URL will include the parameter `?exitIntent=true` for tracking purposes. This parameter appears only when a supporter engages with the Exit Intent prompt and completes a successful submission. You can find this data in your CSV export under the Referrer to Form URL column, or within the Referrer field sent to your connected integrations.*

---

#### Brand

![CleanShot 2026-04-10 at 15.10.00@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.10.00@2x.png?width=670&height=429&name=CleanShot%202026-04-10%20at%2015.10.00@2x.png)

The **Design\>Brand** tab allows you to upload a custom Logo, edit the color scheme, and adjust the type settings.

##### **Table of Contents**

- [Logo](https://help.anedot.com/knowledge/donation-page-builder#logo)
- [Colors](https://help.anedot.com/knowledge/donation-page-builder#colors)
- [Type Settings](https://help.anedot.com/knowledge/donation-page-builder#type-settings)

---

#### Logo

![CleanShot 2025-08-22 at 06.15.26@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.15.26@2x.png?width=350&height=343&name=CleanShot%202025-08-22%20at%2006.15.26@2x.png)

To add a **Logo** to the Donation Page, follow the steps below:

1. **Drag + Drop** an image into the Logo uploader, or click **Browse** to select an image from your device. *If an image has previously been uploaded to the fundraising account, click Browse to access the Media Manager. Images that have been uploaded to the account will be available for use.*
2. Next, choose **Fill** or **Custom** to adjust the size of your image. Fill will expand the image to fill out the entire Header block. When a Custom size is entered, padding is automatically added to the Logo image. 16px is added horizontally, and 8px is added vertically.
3. *Optionally*, enter a **Logo Link URL**. Entering a Logo Link URL allows the image to become clickable to easily redirect your supporters to another webpage.

*It is recommended that Logo images are at least 450 pixels wide.*

---

#### Colors

![CleanShot 2026-04-10 at 15.23.21@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.23.21@2x.png?width=670&height=465&name=CleanShot%202026-04-10%20at%2015.23.21@2x.png)

Customize the color scheme of your Donation Page to reflect the organization’s branding.

**Text:** The Text color selected will be the default color used for Text Blocks added to the Donation Page. The Text color can be edited further within the Text Editor.

**Action Button:** The Action Button color will affect the Preset Amount buttons and the Donate button at the bottom of the Donation Page.

**Background:** If a Background Image is not uploaded to the Donation Page, the selected color will be used to fill the background.

**Header Background:** If the Logo image does not fill the Header block, the Header Background color will fill behind the logo.

*Additional Color customizations are available for organizations with Pro features enabled. If you would like access to Pro features, please contact our Support team **[here](https://www.anedot.com/getsupport)**.*

---

#### Type Settings

![Design\>Brand - Type Settings - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Design%3EBrand%20-%20Type%20Settings%20-%20Donation.png?width=670&height=415&name=Design%3EBrand%20-%20Type%20Settings%20-%20Donation.png)

The Type Settings set within the Design-Brand tab will affect the Text Blocks on the Donation Page. You may make adjustments to the following:

- **Body**
- **Header (H1)**
- **Header (H2)**
- **Header (H3-H6)**

---

### Finance

![Finance - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%20-%20Donation.png?width=670&height=416&name=Finance%20-%20Donation.png)

Within the **Finance** tab of the Builder, you can enable Preset Amount buttons, set Transaction Limits, connect Funds, adjust Payment Methods, and enable the Donor Covers Fee feature.

##### **Table of Contents**

- [Amounts](https://help.anedot.com/knowledge/donation-page-builder#amounts)
- [Funds](https://help.anedot.com/knowledge/donation-page-builder#fundS)
- [Payments](https://help.anedot.com/knowledge/donation-page-builder#payment)

---

#### Amounts

![CleanShot 2026-04-10 at 15.25.25@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.25.25@2x.png?width=670&height=464&name=CleanShot%202026-04-10%20at%2015.25.25@2x.png)

Within the **Finance\>Amounts** tab, you can customize the frequency and donation amount settings for the Donation Page. 

##### **Table of Contents**

- [Frequency Options](https://help.anedot.com/knowledge/donation-page-builder#frequency-options)
- [Other Recurring Options](https://help.anedot.com/knowledge/donation-page-builder#other-recurring-options)
- [Amounts Configurations](https://help.anedot.com/knowledge/donation-page-builder#amounts-configurations)
- [Amounts by Frequency](https://help.anedot.com/knowledge/donation-page-builder#amounts-by-frequency)
- [Featured Amount](https://help.anedot.com/knowledge/donation-page-builder#featured-amount)
- [Transaction Amount Limits](https://help.anedot.com/knowledge/donation-page-builder#transaction-amount)
- [Future Pledge Upgrade](https://help.anedot.com/knowledge/donation-page-builder#future-pledge)

---

#### Frequency Options

![CleanShot 2026-04-10 at 15.26.56@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.26.56@2x.png?width=350&height=386&name=CleanShot%202026-04-10%20at%2015.26.56@2x.png)

Select the **Frequency Options** you would like available for supporters to initiate recurring commitments.

The following Frequency Options are available:

- **Once**
- **Every week**
- **Every other week**
- **Every month**
- **Every quarter**
- **Twice a year**
- **Once a year**

Up to four frequencies can be enabled at one time. To add a new Frequency Option, click the **+ Add** button. To remove a Frequency Option, click the **Trash** icon. The Once frequency option can only be removed when other frequencies are enabled.

---

#### Other Recurring Options

![Finance\>Amounts - Checkbox - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EAmounts%20-%20Checkbox%20-%20Donation.png?width=670&height=416&name=Finance%3EAmounts%20-%20Checkbox%20-%20Donation.png)

When **Once** and **Monthly** frequencies are both enabled, you may enable the **Show a checkbox** feature to replace the individual frequency buttons. With the Monthly Checkbox display, you can also add a **Recurring Upgrade Banner**. Enter a call-to-action message to this field to encourage monthly commitments. *The Checkbox feature is not available for other recurring frequencies.*

---

#### Amounts Configurations

![CleanShot 2026-02-26 at 03.34.38@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-02-26%20at%2003.34.38@2x.png?width=400&height=433&name=CleanShot%202026-02-26%20at%2003.34.38@2x.png)

Under **Amounts Configurations**, click **Enable Presets** to set up suggested preset giving amounts. If Presets remain disabled, supporters will see an empty Amount field where they can enter their own custom amount.

---

#### Amounts by Frequency

![CleanShot 2026-01-16 at 06.34.02 2@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-01-16%20at%2006.34.02%202@2x.png?width=670&height=246&name=CleanShot%202026-01-16%20at%2006.34.02%202@2x.png)

Use **Amounts by Frequency** to customize Preset Amounts for each giving frequency. By default, Preset Amounts are applied uniformly across all frequencies to simplify setup. 

*Tip: Encourage larger one-time gifts with higher suggested amounts, and make recurring giving more approachable by offering lower starting amounts.*

To configure **Amounts by Frequency**, follow the steps below: 

1. Locate the **Apply to all presets** toggle under **Finance** \> **Amounts** \> **Amounts Configuration**.
2. Disable the toggle to enable frequency-specific customization.
3. Select a **Frequency** from the dropdown menu *(e.g., Once, Every Month)*.  
   ![CleanShot 2026-02-26 at 03.44.50@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-02-26%20at%2003.44.50@2x.png?width=400&height=435&name=CleanShot%202026-02-26%20at%2003.44.50@2x.png)
4. Adjust the Preset Amounts for that frequency.
5. Repeat this process for each frequency you want to customize.

*Each frequency must be configured separately when the **Apply to all presets** setting is disabled.*

---

#### Create Preset Amounts

![CleanShot 2026-01-16 at 06.45.49@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-01-16%20at%2006.45.49@2x.png?width=400&height=417&name=CleanShot%202026-01-16%20at%2006.45.49@2x.png)

Click the **Enable Presets** button to add **Preset Amounts**. *$25, $50, $100, and $200 will auto-populate as Preset Amounts.*

1. To **Add** additional Preset Amounts, click the **+ Add Amount** button.
2. To **Edit** the Preset Amounts, click within the Amount field to enter a new number.
3. Add a **Description** to the Preset Amount fields by clicking the **Note** icon.
4. To **Reorder** the Preset Amount, use the **Tile** icon.
5. To **Delete** a Preset Amount, click the **Trash** icon.

---

#### Allow Other Amounts

![CleanShot 2026-01-16 at 06.44.29@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-01-16%20at%2006.44.29@2x.png?width=400&height=259&name=CleanShot%202026-01-16%20at%2006.44.29@2x.png)

When Preset Amounts are enabled, an **Other** button is included by default. The Other field allows donors to enter a custom donation amount. When disabled, the Other button is removed from the form, and donors can only select an available Preset Amount.

---

#### Featured Amount

![CleanShot 2025-08-22 at 06.17.33@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.17.33@2x.png?width=350&height=339&name=CleanShot%202025-08-22%20at%2006.17.33@2x.png)

To highlight a specific Preset Amount button, select an **Amount** from the **Dropdown List** under the **Feature Amounts ***(Optional)* field. By selecting an Amount, the Preset Amount button will be highlighted and include a **Star** icon. You may also add a **Popular** label to the button by selecting Popular from the Label dropdown.

---

#### Transaction Amount Limits

![Finance\>Amounts - MaxMin - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EAmounts%20-%20MaxMin%20-%20Donation.png?width=670&height=417&name=Finance%3EAmounts%20-%20MaxMin%20-%20Donation.png)

Under Transaction Amount Limits, adjust the **Per Transaction Minimum** and **Per Transaction Maximum**. By default, the Per Transaction Minimum is set to $1 for all Donation Pages, and the Per Transaction Maximum is set to $25,000. To accept donations above $25,000, please contact our Support team **[here](https://www.anedot.com/getsupport)**.

*Setting a Per Transaction Maximum does not prevent a supporter from submitting multiple transactions over the Per Transaction Maximum.*

---

#### Future Pledge Upgrade

![Finance\>Amounts - Future Pledge - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EAmounts%20-%20Future%20Pledge%20-%20Donation.png?width=670&height=416&name=Finance%3EAmounts%20-%20Future%20Pledge%20-%20Donation.png)

Allow donors to make a future pledge by adding a **Date** and a call-to-action **Message** to the **Future Pledge Upgrade** field.

When a donor opts into the Future Pledge Upgrade, a donation will be processed at the time of the submission, and their pledged donation will be withdrawn on the future date set in the Action Page Builder. The donor will receive an email notification three days prior to the withdrawal.

*Once the Date set for the Future Pledge Upgrade has passed, the option to make a future pledge will be removed from the public donation page. If needed, you can reset the Date within the **Finance\>Amounts** tab of the Builder.*

***Future Pledge Tracking***

*When a donor pledges a future gift, a one-time commitment is created to provide visibility into expected revenue. The commitment is automatically canceled once it has been successfully processed. Adjustments can be made at any time prior to processing, as directed by the donor, including updating the donation amount or canceling the commitment.*

*To view and track future pledges, go to **Finance** \> **Commitments**, click **Filter**, and select **Once** as the **Frequency**.*

 

---

#### Funds

![Finance\>Funds - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EFunds%20-%20Donation.png?width=670&height=417&name=Finance%3EFunds%20-%20Donation.png)

##### By default, the General Fund is connected to all Donation Pages. Within the **Finance\>Funds** tab of the Builder, you may replace the General Fund with a new Fund, or connect multiple Funds to a single Donation Page.

##### **Table of Contents**

- [Add Funds](https://help.anedot.com/knowledge/donation-page-builder#add-funds)
- [Create a Fund](https://help.anedot.com/knowledge/donation-page-builder#create-a-fund)
- [Connect an External Fund](https://help.anedot.com/knowledge/donation-page-builder#connect-an-external-fund)
- [Visible](https://help.anedot.com/knowledge/donation-page-builder#visible)
- [Shown in Dropdown](https://help.anedot.com/knowledge/donation-page-builder#shown-in-dropdown)
- [Expand funds on load](https://help.anedot.com/knowledge/donation-page-builder#expand-funds)
- [Allow modifications of fund allocations? ](https://help.anedot.com/knowledge/donation-page-builder#allow-modifications)

---

#### Add Funds

![CleanShot 2025-08-22 at 06.18.26@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.18.26@2x.png?width=350&height=496&name=CleanShot%202025-08-22%20at%2006.18.26@2x.png)

To add a Fund, click the **+ Add fund** button under **Visible** or **Shown in Dropdown**. Continue to the steps below to learn more! 

*If a single Fund is attached to the Donation Page, the single Fund can only be placed under Visible.*

---

#### Create a Fund

![CleanShot 2025-08-22 at 06.19.07@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.19.07@2x.png?width=600&height=394&name=CleanShot%202025-08-22%20at%2006.19.07@2x.png)

To create a new Fund, click the **+ Add fund** button under **Visible** or **Shown in Dropdown**. Next, select the **Create a Fund** button. You will then be redirected to the **Settings\>Finance\>Funds** tab.​

Within the **Settings\>Finance\>Funds** tab, click the blue **Add Fund** button in the upper right corner. Next, enter a **Fund Name**, an **Internal Identifier**, and connect a **Bank Account**. Click **Add Fund** in the lower right corner to complete the Fund creation.

Once your new Fund has been created, return to the Donation Page Builder. Within the **Finance\>Funds** tab, click the **+ Add fund** button under **Visible** or **Shown in Dropdown** to connect the new Fund.

---

#### Connect an External Fund

![CleanShot 2025-08-22 at 06.19.45@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.19.45@2x.png?width=600&height=391&name=CleanShot%202025-08-22%20at%2006.19.45@2x.png)

Connect an external fund from another organization to create a Tandem Donation Page.

Before successfully connecting an external Fund, you will need to request the Anedot **Account UID** from the organization you want to connect with. The **Account UID** for any account can always be found in the Account URL when logged in.

To connect an external Fund, click the **+ Add fund** button under **Visible** or **Shown in Dropdown**. Next, click the **Connect external fund** button. In the External Account ID field, enter the other organization's Account UID. Click **Connect external fund.**

Next, click the **+ Add fund** button under **Visible** or **Shown in Dropdown** and select the connected external Fund from the dropdown list.

---

#### Visible

![Finance\>Funds - Visibile - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EFunds%20-%20Visibile%20-%20Donation.png?width=670&height=416&name=Finance%3EFunds%20-%20Visibile%20-%20Donation.png)

When multiple Funds are placed under **Visible**, the Funds will appear under the Preset Buttons on the donation form. Optionally, you may add **Percentages** to automatically split the donation amount between Funds. *The percentage must equal 100%*.

---

#### Shown in Dropdown

![Finance\>Funds - Shown in dropdown - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EFunds%20-%20Shown%20in%20dropdown%20-%20Donation.png?width=670&height=417&name=Finance%3EFunds%20-%20Shown%20in%20dropdown%20-%20Donation.png)

When multiple Funds are placed under **Shown in Dropdown**, the Funds will not be shown on the donation form unless the donor manually adds the Fund to their donation selection.

---

#### Expand funds on load

![Finance\>Funds - Expand on load - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EFunds%20-%20Expand%20on%20load%20-%20Donation.png?width=670&height=416&name=Finance%3EFunds%20-%20Expand%20on%20load%20-%20Donation.png)

Funds are not expanded by default. When multiple Funds have been added under **Visible**, you may optionally expand the Funds on load. This will allow donors to view the percentage splits. *Funds cannot be expanded upon load when Funds are placed under Shown in Dropdown.*

---

#### Allow modifications of fund allocations?

When Funds are placed under **Visible**, donors can adjust the donation amount for each Fund. You may optionally disable this feature, preventing donors from manually adjusting the Fund splits.

---

#### Payment

Within the **Finance\>Payment** tab, you may adjust the **Payment Methods** available, along with the **Donor Covers Fee** feature settings.

##### **Table of Contents**

- [Payment Methods](https://help.anedot.com/knowledge/donation-page-builder#payment-methods)
- [Donor Covers Fees](https://help.anedot.com/knowledge/donation-page-builder#donor-covers-fees)

---

#### Payment Methods

![Finance\>Payments - Methods - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EPayments%20-%20Methods%20-%20Donation.png?width=670&height=417&name=Finance%3EPayments%20-%20Methods%20-%20Donation.png)

The following payment methods are available for Donation Pages:

- **Credit Card**
- **Business Direct Debit (ACH)**
- **Personal Direct Debit (ACH)**
- [**Apple Pay**](https://help.anedot.com/knowledge/payment-methods#apple-pay)
- [**Google Pay**](https://help.anedot.com/knowledge/payment-methods#google-pay)
- [**PayPal**](https://help.anedot.com/knowledge/payment-methods#paypal)
- [**Bitcoin**](https://help.anedot.com/knowledge/payment-methods#bitcoin)

To remove a payment method type from your Donation Page, uncheck the box to the left of the listed payment method.

If you would like to enable **Bitcoin** as a payment method for your Donation Pages, please contact our Support team **[here](https://www.anedot.com/getsupport)**.

---

#### Donor Covers Fees

![Finance\>Payments - DCF - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Finance%3EPayments%20-%20DCF%20-%20Donation.png?width=670&height=416&name=Finance%3EPayments%20-%20DCF%20-%20Donation.png)

The **Donor Covers Fees** feature allows donors to increase their total donation amount to cover the processing fee associated with their donation. This allows the organization to receive the total intended gift amount. [Click here to learn more!](https://help.anedot.com/knowledge/donor-covers-fees?hsLang=en)

---

### Form

Access the **Form** tab within the Builder to customize the data you would like to retrieve from supporters.

##### **Table of Contents**

- [Standard Fields](https://help.anedot.com/knowledge/donation-page-builder#standard-fields) 
    - [Email](https://help.anedot.com/knowledge/donation-page-builder#email)*(required by default)*
    - [Phone](https://help.anedot.com/knowledge/donation-page-builder#phone)
    - [Name (and Organizations)](https://help.anedot.com/knowledge/donation-page-builder#name)*(required by default)*
    - [Address](https://help.anedot.com/knowledge/donation-page-builder#address)*(required by default)*
    - [Employment](https://help.anedot.com/knowledge/donation-page-builder#employment)  
          - [Occupation](https://help.anedot.com/knowledge/donation-page-builder#occupation)
          - [Employer Name](https://help.anedot.com/knowledge/donation-page-builder#employer-name)
          - [Employer Address](https://help.anedot.com/knowledge/donation-page-builder#employer-address)
- [Custom Fields](https://help.anedot.com/knowledge/donation-page-builder#custom-fields) 
    - [Selection List](https://help.anedot.com/knowledge/donation-page-builder#selection-list)
    - [Question](https://help.anedot.com/knowledge/donation-page-builder#question)
    - [Text](https://help.anedot.com/knowledge/donation-page-builder#text)
    - [Requirement](https://help.anedot.com/knowledge/donation-page-builder#requirement)
- [Hidden Fields](https://help.anedot.com/knowledge/donation-page-builder#hidden)
- [Account Fields](https://help.anedot.com/knowledge/donation-page-builder#account-fields)
- [Communications Consent](https://help.anedot.com/knowledge/donation-page-builder#communications)

---

#### Standard Fields

**Standard Fields** are pre‑configured form fields with set titles that are designed to collect basic donor contact information. They come ready to use with adjustable settings—such as making a field required or optional—to match your organization’s data‑collection needs while keeping core donor details consistent across forms.

---

#### Email

The **Email** field is required by default and cannot be disabled. This field is used to send donors the Email Receipt for their successful submission.

---

#### Phone

![Form - Phone - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Phone%20-%20Donation.png?width=600&height=373&name=Form%20-%20Phone%20-%20Donation.png)

The **Phone** field can be added as an **Optional** or **Required** field. To set it as required, be sure to enable the **Required** toggle.

The following Phone field labels are available:

- **Phone (Default)**
- **Cell Phone**
- **Mobile Phone**
- **Home Phone**

---

#### Name (and Organizations)

![Form - Name - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Name%20-%20Donation.png?width=600&height=374&name=Form%20-%20Name%20-%20Donation.png)

Within the **Name** field editor, you can enable and customize the following fields:

- **First and Last Name *(required)***
- **Middle Name**
- **Suffix**
- **Title**
- **Organization/Business**
- **Political Action Committees**

---

#### Address 

![Form - Address - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Address%20-%20Donation.png?width=600&height=373&name=Form%20-%20Address%20-%20Donation.png)

Within the **Address** field editor, you can enable **International** donations and adjust the **Address Label**.

The following Address Labels are available:

- **Address**
- **Mailing Address**
- **Residential Address**
- **Shipping Address**

---

#### Employment

![Form - Employment - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Employment%20-%20Donation.png?width=600&height=373&name=Form%20-%20Employment%20-%20Donation.png)

Collect Employment data by enabling **Occupation**, **Employer Name**, and **Employer Address**. 

*To ensure a response is collected for each successful submission, enable the Required toggle for each field added to the Donation Page.*

When **Occupation** and **Employer Name** are enabled, the following question is automatically added to the page, "Are you currently employed?" Donors can select **Yes** or **No**.

If **No** is selected, the following options will be available in a dropdown menu:

- **Unemployed**
- **Homemaker**
- **Retired**
- **Student**

---

##### **Occupation**

When the **Occupation** field is enabled, you can choose one of the following field labels:

- **Occupation**
- **Principal Occupation**

Additionally, a **Help Text** field is available to enter a custom message or prompt.

When **Show list of occupations when employed** is enabled, you may add a list of **Occupations** you would like donors to select from.

---

##### **Employer Name**

The **Employer Name** field can be Shown and set as *Optional* or *Required*.

---

##### **Employer Address**

The **Employer Address** field can be Shown and set as *Optional* or *Required*.

Additionally, you can adjust the **Region** and **Type** of address.

The following **Regions** are available:

- **United States**
- **United States and Canada**
- **All available countries (international)**

The following **Types** are available:

- **Full Address**
- **City and State**
- **Postal Code (ZIP)**

---

#### Custom Fields

**Custom Fields** let you create fully tailored questions and prompts beyond the standard donor information. They can be set up in different formats—such as selection lists (drop‑downs or multiple choice), yes/no questions, open text fields for custom donor responses, or required checkboxes for legal terms and consent—so you can collect exactly the information your organization needs.

---

#### Selection List

![Form - Selection List - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Selection%20List%20-%20Donation.png?width=600&height=373&name=Form%20-%20Selection%20List%20-%20Donation.png)

With the **Selection List** field, add custom questions to your form with preset responses using **Radio**, **Checkbox**, or **Dropdown** as the list type.

**Radio** will display the response options in a bubble format and allow for a single selection.

**Checkbox** will display the response options in a checkbox format and will allow multiple selections.

**Dropdown** will display the response options in a dropdown list, only allowing a single selection.

---

#### Question

![Form - Question - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Question%20-%20Donation.png?width=600&height=373&name=Form%20-%20Question%20-%20Donation.png)

The **Question** field allows you to ask your supporters a question and receive a **Yes** or **No** response.

Within the CSV Export, *Yes* or *No* responses will be recorded as *True* or *False*.

---

#### Text

![Form - Text - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Text%20-%20Donation.png?width=600&height=373&name=Form%20-%20Text%20-%20Donation.png)

The **Text** fields allow supporters to enter a custom response that is unique to them.

---

#### Requirement

![Form - Requirement - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Requirement%20-%20Donation.png?width=600&height=373&name=Form%20-%20Requirement%20-%20Donation.png)

The **Requirement** field may be used for Legal Terms or consent from your supporters. '*By submitting this form, I agree to the following:*’ will be titled above your **Field Label** and **List of Requirements**.

To add a **Checkbox** to the field, select **Clickwrap** as the **Agreement Type**.

---

#### Hidden Fields

![Form - Hidden - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Hidden%20-%20Donation.png?width=600&height=373&name=Form%20-%20Hidden%20-%20Donation.png)

**Hidden** fields can be used to pass hidden values for successful submissions. The hidden field values can be passed to your third-party integrations or be used for internal tracking purposes.

When creating a Hidden field, be sure to apply a custom **Key**. The Key must be unique. If you have previously set up a Hidden field with a unique Key, access the Account Fields from the Custom Field list to reuse the existing field. *You will receive an error if you attempt to set up a duplicate Hidden field with the same Key.*

Setting a **Global Value** is optional. If a Global Value is entered, it will be used for all submissions made through the page to which the field has been applied.

To use the Key across multiple pages but pass a unique value per page, set a unique **Page Value** by accessing the **Settings\>Sharing\>Page Specific Values** tab in the Builder.

*A Page Value or URL Parameter can override the Global Value.*

---

#### Account Fields

![Form - Account Fields - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Form%20-%20Account%20Fields%20-%20Donation.png?width=600&height=373&name=Form%20-%20Account%20Fields%20-%20Donation.png)

Every custom field added to your Action Pages is saved as an Account Field. These fields can be used again for future pages, preventing the need to create a new custom field.

To access Account Fields, click the **+ Add Field** within the Form tab of the Builder, then scroll down to past the custom field types. *You will receive an error message if you attempt to create a duplicate custom field that is already available in your list of Account Fields.*

*​If you'd like to continue creating a duplicate custom field, you will need to alter the field's **Internal Name**.*

---

#### Communications Consent

![CleanShot 2025-08-22 at 06.21.06@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.21.06@2x.png?width=350&height=387&name=CleanShot%202025-08-22%20at%2006.21.06@2x.png)

Collect supporters' permission for future communications. By default, the opt-in box must be manually checked by the supporter. For email communications only, this setting can be configured to be checked automatically, requiring the supporter to uncheck it to opt out and decline consent.

By default, the following consent text is displayed:  
*"By providing your phone number, you are consenting to receive text message updates, including automated text messages, to that number from City Food Pantry. Message & Data rates may apply, and message frequency may vary over time. Reply 'STOP' to opt out of these text message updates."*

A custom consent message can be entered to replace the default text if desired.

---

### Workflows

Access the **Workflows** tab within the Builder to enable **Upgrades**, **Recovery (Abandoned Actions)**, and customize **Receipts**.

##### **Table of Contents**

- [Upgrades](https://help.anedot.com/knowledge/donation-page-builder#upgrades)
- [Recovery (Abandoned Actions)](https://help.anedot.com/knowledge/donation-page-builder#recovery)
- [Receipts](https://help.anedot.com/knowledge/donation-page-builder#receipts)

---

#### Upgrades

![Workflows\>Upgrades - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%3EUpgrades%20-%20Donation.png?width=600&height=336&name=Workflows%3EUpgrades%20-%20Donation.png)

The **Upgrades** feature enables organizations to encourage recurring gifts and support for additional fundraising efforts by applying **Pre-conversion** and **Post-conversion Upgrades** to their Donation Pages.

With **Pre-conversion Upgrades**, you can ask your supporters to commit to a monthly donation for a percentage of their initial one-time gift before making a successful submission.

**Post-conversion Upgrades** allow you to redirect your supporters to another Action Page after they have made their initial submission.

##### **Table of Contents**

- [Pre-conversion Upgrades](https://help.anedot.com/knowledge/donation-page-builder#pre-con)
- [Post-conversion Upgrades](https://help.anedot.com/knowledge/donation-page-builder#post-con)

---

#### Pre-conversion Upgrades

![Workflows\>Upgrades - Pre Builder - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%3EUpgrades%20-%20Pre%20Builder%20-%20Donation.png?width=600&height=373&name=Workflows%3EUpgrades%20-%20Pre%20Builder%20-%20Donation.png)

To get started creating a **Pre-conversion Upgrades**, click **Add pre-conversion recurring** from the Upgrade Workflow list, then click **+ Create New**.

You will be redirected to the Pre-conversion Upgrade editor where you can customize the **Body Text**, **Accept Action Button**, **Decline Action Button**, and **Variables**.

For recurring upgrades, we recommend customizing the Accept and Decline Action Button Text fields to reaffirm the donor's opt-in before making a selection.

**Popup Recurring Ask (`{ask}`):** This is the percentage of the initial amount selected by the donor that will be presented in the popup ask as a monthly commitment.

**Minimum pop-up recurring ask:** This field allows you to set a minimum recurring commitment amount. This is helpful when donors give smaller dollar donations in their original submission.

**Maximum recurring amount:** Set a maximum recurring amount. Any calculated ask greater than this set amount will not be shown. Donors whose donation amount exceeds the Maximum recurring amount will not be shown the recurring upgrade. Their one-time donation will be processed successfully upon submission.

**Round to nearest multiple:** Rounds the popup ask to the nearest value multiple.

**Impact Value (`{impact}`):** Use the Popup Recurring Ask amount to calculate an impact value.

**Variable Tags:** Utilize the following Variable Tags to customize the Upgrade Message for each donor experience:

- **`{first_name}`**
- **`{last_name}`**
- **`{ask}`**
- **`{impact}`**

When you have completed your edits, be sure to click **Save** at the top of the Pre-conversion Upgrade Editor. Once saved, you will return to the Upgrade tab. Next, click **Add pre-conversion recurring** from the Upgrade Workflow list, then select your new Pre-conversion Upgrade from the dropdown list. Before exiting the Builder, click **Publish** in the upper right corner.

---

#### Post-conversion Upgrades

![Workflows\>Upgrades - Post Builder - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%3EUpgrades%20-%20Post%20Builder%20-%20Donation.png?width=600&height=373&name=Workflows%3EUpgrades%20-%20Post%20Builder%20-%20Donation.png)

With **Post-conversion Upgrades**, you can redirect your supporters to one or many additional Action Pages after their initial submission. Before getting started, you will first need to create the individual Action Page(s) you would like supporters directed to.

*If a Recovery Message is enabled on an Action Page you plan to connect as a Post-Conversion Upgrade, the Recovery Message will not be triggered on the Upgrade.*

Once you have built the Action Page(s), return to the **Workflows\>Upgrade** tab within the Builder to set up your Post-conversion Upgrade.

To connect a Post-Conversion Upgrade, select **Add post-conversion upgrade**, then Click **+ Create New**. You will then be redirected to the Post-Conversion Upgrade editor where you can add a **Name** to the upgrade and set breakpoints.

**Breakpoints** allow you to determine which supporters are directed to the upgrade. The default breakpoint is set from $0 - $1,000. At this breakpoint, supporters who gave over $1,000 will not be shown the upgrade. You can adjust the breakpoints to fit your supporter base and needs.

*Set up additional breakpoints by clicking the blue **+ Add Breakpoint** button at the bottom of the editor. Supporters will be directed to the breakpoint that corresponds to their original submission amount.*

To connect an Action Page(s) to the Post-conversion Upgrade, click **+ Add New**. If multiple Action Pages are selected, they will appear in a grid format for your supporters.

To override the Preset Amounts listed on the Action Page(s) you have connected, click the **Override Amounts** toggle. An Amounts menu will appear where you can customize the Preset Amounts by **Dollar** or **Percentage**.

Click **Save** before exiting the Pre-conversion editor. You will then be redirected to the Upgrade tab. Next, click **Add post-conversion recurring** from the Upgrade Workflow list, then select your new Post-conversion Upgrade from the dropdown list. Before exiting the Builder, click **Publish** in the upper right corner.

---

#### Recovery (Abandoned Actions)

![Workflows\>Recovery - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%3ERecovery%20-%20Donation.png?width=600&height=373&name=Workflows%3ERecovery%20-%20Donation.png)

The **Abandoned Actions** feature automatically sends follow-up emails to supporters who were unable to successfully complete their donation. If a supporter enters their email address on your Donation Page but does not make a successful submission, a custom message will be sent to help recover the lost conversion.

Access the **Workflows\>Recover** tab of the Builder, then click **Enable Abandoned Actions** to utilize Recovery Messages.

Once you have enabled the feature, customize the following:

- **Message Subject (displayed as the email Subject line)**
- **Message Body**
- **Page Form Link Text (your donation link will be hyperlinked with this text)**
- **Contact Delay**

---

#### Receipts

![Workflows - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%20-%20Donation.png?width=600&height=373&name=Workflows%20-%20Donation.png)

##### **Table of Contents**

- [Receipt Logo](https://help.anedot.com/knowledge/donation-page-builder#receipt-logo)
- [Receipt Message](https://help.anedot.com/knowledge/donation-page-builder#receipt-message)
- [Callback URL](https://help.anedot.com/knowledge/donation-page-builder#callback-url)

Customize your **Receipt** within the **Workflows\>Receipt** tab of the Builder.

When a successful submission is made through a Donation Page, donors will be redirected to a **Confirmation Page** and will receive an **Email Receipt**.

---

#### Receipt Logo

![CleanShot 2025-08-22 at 06.22.33@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.22.33@2x.png?width=600&height=295&name=CleanShot%202025-08-22%20at%2006.22.33@2x.png)

To add a **Logo** to your Receipt, click the space above the default **Message** included in the display on the right. You can then **Drag + Drop** an image, or click **Browse** to open the Media Manager. Within the Media Manager, you can upload a new image or select an image you have previously used for the fundraising account. *The size of the Logo cannot be adjusted at this time.*

---

#### Receipt Message

![CleanShot 2025-08-22 at 06.22.04@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.22.04@2x.png?width=600&height=296&name=CleanShot%202025-08-22%20at%2006.22.04@2x.png)

Sincere gratitude for your donors' generous support is the best way to let them know they are appreciated and encourage future support!

To add a custom **Message** to your Receipt, click on the existing **Text** that is included in the display of the **Workflows\>Receipt** tab. A Text Editor will appear, allowing you to add your custom Message. Once you have added your custom Message, click **Save** within the Text Editor.

Example Messages:

- Our success is only possible with generous donors like you! Thank you again for your commitment and kindness.
- We couldn’t do it without you – thank you for believing in our mission and making a positive impact.
- We are humbled by your generosity and thankful for your commitment to our cause. Your support makes a huge impact.
- We are sincerely grateful for your support. Your contribution makes all the difference!

Additional details to include in the Message:

- A link to the organization's website or social media pages
- Contact information for the organization
- A reference to the Fund the donor contributed to
- Details for upcoming events or volunteer opportunities

##### Add Variable Tags

![CleanShot 2026-08-24 at 16.59.25@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-08-24%20at%2016.59.25@2x.png?width=670&height=452&name=CleanShot%202026-08-24%20at%2016.59.25@2x.png)

Personalize your receipt message with Variable Tags. These tags automatically insert information from the donor’s submission, creating a more customized experience for each donor.

To add a Variable Tag, place the tag name between **double curly brackets**. See the image above for an example.

The following **Variable Tags** are available:

 

- first\_name
- last\_name
- donation\_amount
- suffix
- title

---

#### Callback URL

![Workflows\>Receipt - Callback URL - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Workflows%3EReceipt%20-%20Callback%20URL%20-%20Donation.png?width=600&height=373&name=Workflows%3EReceipt%20-%20Callback%20URL%20-%20Donation.png)

A **Callback URL** allows you to redirect your supporters to a unique page after a successful submission has been made.

Applying a Callback URL will override the Confirmation Page provided by Anedot. You may redirect your supporters to a new donation page, your organization's website, or a unique Thank You page built outside of Anedot.

To apply a Callback URL, access the **Workflows\>Receipts** tab within the Builder. Within the Receipt tab, scroll to the bottom for the editor and enter the page URL into the **Callback URL field**.

---

### Settings

![Settings - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Settings%20-%20Donation.png?width=600&height=373&name=Settings%20-%20Donation.png)

##### **Table of Contents**

- [Sharing](https://help.anedot.com/knowledge/donation-page-builder#sharing)
- [General](https://help.anedot.com/knowledge/donation-page-builder#general)

---

#### Sharing

##### **Table of Contents**

- [Embed Code](https://help.anedot.com/knowledge/donation-page-builder#embed-code)
- [Page URL](https://help.anedot.com/knowledge/donation-page-builder#page-url-2)
- [SEO](https://help.anedot.com/knowledge/donation-page-builder#seo)
- [Social Settings](https://help.anedot.com/knowledge/donation-page-builder#social-settings)
- [Page Specific Values](https://help.anedot.com/knowledge/donation-page-builder#page-specific-values)
- [Goals](https://help.anedot.com/knowledge/donation-page-builder#goals)

---

#### Embed Code

![Settings\>Sharing - Embed - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Settings%3ESharing%20-%20Embed%20-%20Donation.png?width=600&height=373&name=Settings%3ESharing%20-%20Embed%20-%20Donation.png)

The **Embed Code** can be used to embed your Anedot Donation Page directly into your website using an **iFrame**.

While the Embed Code is available for power users, Anedot generally recommends utilizing the Hosted Page (Share URL) over iFrames. Here’s why:

- Embedded pages rely on your webpage security and may be less secure than a hosted page.
- You may have reduced conversion rates due to connection issues with the server.
- PayPal, Apple Pay, Google Pay, and Bitcoin are unavailable with embedded pages.
- Design elements and page disclaimers are excluded from embedded pages and require customization using HTML and CSS within your webpage builder.
- Supporters may experience errors accessing an embedded page from mobile devices.

When completing the setup of your webpage, we recommend testing the compatibility of your page with **different browsers and devices.**<https://anedot.help/action-pages/advanced/troubleshooting-iframes?hsLang=en>

---

#### Page URL

![CleanShot 2025-08-22 at 06.24.12@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.24.12@2x.png?width=600&height=321&name=CleanShot%202025-08-22%20at%2006.24.12@2x.png)

The **Page URL** is what makes each individual Action Page unique. If you have already used */donate* as the Page URL for another Action Page, it cannot be used again.

*Examples: give, contribute, giving-tuesday etc.*

*The Page URL can also be customized at the top of the Builder. Click the Pencil icon to the right of the Page URL to edit.*

---

#### SEO

![Settings\>Sharing - SEO - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Settings%3ESharing%20-%20SEO%20-%20Donation.png?width=600&height=373&name=Settings%3ESharing%20-%20SEO%20-%20Donation.png)

Customize the **SEO (Search Engine Optimization)** by adding a **Title Tag** and **Meta Description.** This information will be used when your page is public and appears in search results.

---

#### Social Settings

![Settings\>Sharing - Social Settings - Donation](https://help.anedot.com/hs-fs/hubfs/Donation%20Page%20Builder/Settings%3ESharing%20-%20Social%20Settings%20-%20Donation.png?width=600&height=373&name=Settings%3ESharing%20-%20Social%20Settings%20-%20Donation.png)

Add a **Share Title**, **Share Description**, and **Share Images** to the **Social Settings** tab. This data will auto-populate when the Action Page is shared on social media platforms, and through text.

---

#### Page Specific Values

![CleanShot 2025-08-22 at 06.23.36@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.23.36@2x.png?width=600&height=362&name=CleanShot%202025-08-22%20at%2006.23.36@2x.png)

Within the **Page Specific Values** tab, you can set a fundraising **Goal** and add a **Source Code** and **Page Values** for Custom Hidden Fields.

Enter an **Amount** within the **Goal** field to visibly track fundraising success on the Donation Page. Continue to the step below to learn more!

A **Source Code** can be applied at the page level in the Default Source Code field. When a Source Code is applied, it will show within the Page URL. You can remove this from the Page URL and the Source Code will still track successfully.

When **Custom Hidden Fields** are added within theForm tab of the Builder, you will be able to apply a custom **Page Value** for the Hidden Field Key on this tab. This is tracked as a separate field from the Default Source Code.

---

#### Goals

![CleanShot 2026-04-10 at 15.10.00@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202026-04-10%20at%2015.10.00@2x.png?width=600&height=384&name=CleanShot%202026-04-10%20at%2015.10.00@2x.png)

When an **Initial Goal** amount is applied to the Action Page, a Goal Tracker will appear at the top of the public Donation Page.

The Goal Tracker updates in real-time and will include **Completed** donations.

The Goal amounts and percentages are shown as rounded to the nearest whole percentage. The amount is then rounded accordingly to a whole amount.

***Example:** If the Total Raised amount of Completed donations is $141,540.85 and correlates to 12.87% of the goal, we will round the goal percentage to 13% and show a whole amount of 143k on the public page.*

Optionally, an **External Amount** can be added to the Goal to account for funds raised offline.

Once the Goal is met, you can access the Builder to increase the Goal, or remove the Goal from the page.

---

#### General 

![CleanShot 2025-08-22 at 06.26.15@2x](https://help.anedot.com/hs-fs/hubfs/CleanShot%202025-08-22%20at%2006.26.15@2x.png?width=600&height=459&name=CleanShot%202025-08-22%20at%2006.26.15@2x.png)

To add **Tracking Codes** and **Custom CSS** to your action page, access the Settings-General tab within the Builder.

For further information on how to set up tracking for Anedot pages, [check out our Tracking Codes guide here!](https://help.anedot.com/knowledge/tracking-codes-for-action-pages?hsLang=en)

To request access to Custom CSS, please contact our Support team **[here](https://www.anedot.com/getsupport)**.

- [Get Started](https://help.anedot.com/knowledge/get-started?hsLang=en#main-content)

    - [Anedot 101](https://help.anedot.com/knowledge/get-started?hsLang=en#anedot-101)
    - [Apply for an Account](https://help.anedot.com/knowledge/get-started?hsLang=en#apply-for-an-account)
    - [Security](https://help.anedot.com/knowledge/get-started?hsLang=en#security)
- [Action Pages](https://help.anedot.com/knowledge/action-pages?hsLang=en#main-content)

    - [Action Page Basics](https://help.anedot.com/knowledge/action-pages?hsLang=en#action-page-basics)
    - [Page Builder](https://help.anedot.com/knowledge/action-pages?hsLang=en#page-builder)
    - [Advanced Features](https://help.anedot.com/knowledge/action-pages?hsLang=en#advanced-features)
    - [State Specific Pages](https://help.anedot.com/knowledge/action-pages?hsLang=en#state-specific-pages)
- [Finance](https://help.anedot.com/knowledge/finance?hsLang=en#main-content)

    - [Management & Reporting](https://help.anedot.com/knowledge/finance?hsLang=en#management-reporting)
    - [Internal Processing](https://help.anedot.com/knowledge/finance?hsLang=en#internal-processing)
- [Integrations](https://help.anedot.com/knowledge/integrations?hsLang=en#main-content)

    - [CRM & Donor Management Systems](https://help.anedot.com/knowledge/integrations?hsLang=en#crm-donor-management-systems)
    - [Email Marketing & Communication Tools](https://help.anedot.com/knowledge/integrations?hsLang=en#email-marketing-communication-tools)
    - [Integration & Automation Tools](https://help.anedot.com/knowledge/integrations?hsLang=en#integration-automation-tools)
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    - [E-commerce, Financial, and Membership Tools](https://help.anedot.com/knowledge/integrations?hsLang=en#e-commerce-financial-and-membership-tools)
    - [Relay Data & Troubleshooting](https://help.anedot.com/knowledge/integrations?hsLang=en#relay-data-troubleshooting)
- [Settings](https://help.anedot.com/knowledge/settings?hsLang=en#main-content)

    - [Access](https://help.anedot.com/knowledge/settings?hsLang=en#access)
    - [Configuration](https://help.anedot.com/knowledge/settings?hsLang=en#configuration)
    - [Finance](https://help.anedot.com/knowledge/settings?hsLang=en#finance)
    - [Setup](https://help.anedot.com/knowledge/settings?hsLang=en#setup)
    - [Other Actions](https://help.anedot.com/knowledge/settings?hsLang=en#other-actions)
- [Donor Support](https://help.anedot.com/knowledge/donor-support?hsLang=en#main-content)

    - [Getting Started with Your Donor Account](https://help.anedot.com/knowledge/donor-support?hsLang=en#getting-started-with-your-donor-account)
    - [Manage Your Giving](https://help.anedot.com/knowledge/donor-support?hsLang=en#manage-your-giving)
    - [Donor FAQ](https://help.anedot.com/knowledge/donor-support?hsLang=en#donor-faq)

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