Custom Domain & Email Branding

Anedot offers powerful branding tools to help your fundraising presence feel consistent and trustworthy. With Custom Domains and Custom Email Domains, you can tailor how your pages and system emails appear—ensuring every touchpoint reflects your organization.

Table of Contents: 

• Custom Domain for Fundraising Pages
  • Why Use a Custom Domain? 
  • What Changes (and What Doesn't)
  • How to Set Up a Custom Domain
• Custom Email Domain
  • Why Set Up a Custom Email Domain? 
  • How to Set Up a Custom Email Domain

Custom Domain for Fundraising Pages

By default, Anedot provides a free, brandable URL for your fundraising pages. If desired, you can connect your own domain to create a more branded experience—particularly useful if you're running ad campaigns or want a custom look.

Why Use a Custom Domain?

For most organizations, a standard Anedot URL performs just as well. We've tested and found no impact on conversion rates between default and custom URLs.

You may want a custom domain if:

• You are running significant Facebook advertising

• You need conversion tracking enabled

• You prefer a URL that reflects your organization (e.g., secure.yourdomain.com

What Changes (and What Doesn’t)

• You can use any subdomain—e.g., secure.yourdomain.com, donate.yourdomain.com, or give.yourdomain.com

• Both the standard Anedot URL and your custom domain will work

• DonorID features (like saved cards and donor details) work across both domains

• Facebook Domain Verification: If you’re using Facebook Ads, you may need to verify your custom domain for tracking and attribution. You can follow Facebook’s guide here:
  Verify Your Domain with Facebook
  
  Important: You only need to verify the root domain (eTLD+1)—not the subdomain.
  For example, if your custom domain is secure.anedot.com, you’ll verify anedot.com.

How to Set Up a Custom Domain

1. Log into your DNS provider (e.g., Cloudflare or your domain registrar)

2. Add a new CNAME record:

   • Name: Your preferred subdomain (e.g., secure)

   • Points to: domains.anedot.com

   • If using Cloudflare, set Proxy Status to DNS Only

3. Save the CNAME record

4. Visit the subdomain to confirm it’s connected (you may see a placeholder page or 404)

5. Contact Anedot Support with your custom domain to finalize activation

Custom Email Domain

For Anedot Enterprise customers, system emails—like donor receipts and abandoned action reminders—can be sent from a custom email domain (e.g., friends@cityfoodbank.org), rather than the default @anedot.com.

Why Set Up a Custom Email Domain?

• Increase trust and email deliverability

• Align messaging with your organization’s identity

• Display a branded “From” email to donors

How to Set Up a Custom Email Domain

1. In your DNS provider, add a CNAME record:

   • From: anedot._domainkey.example.com

   • To: customer-email-dkim.anedot.com

2. Add or update your SPF (Sender Policy Framework) record to include:

   1. Ensure the following line is included:
      1. include:customer-email-spf.anedot.com
         
         1. Example SPF Record (if Anedot is the only sender):
            v=spf1 include:customer-email-spf.anedot.com ~all
         2. Tip: If you already have an SPF record for other services, just add the Anedot include statement to that record—do not create multiple SPF records.
3. Once DNS records are in place, contact Anedot Support so we can complete the setup on our end.