Your branding is a vital part of building trust and recognition with your supporters. The Brand Elements section allows you to tailor how your organization appears across your Action Pages and Receipts within Anedot.
Public Account Name
This is the name that will appear publicly on your Action Pages and in donor communications such as receipts.
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Where it appears: Action Pages, Notifications, Receipts, and Reports
Use your full organization name or the version your donors will recognize best
Account URL Slug
This sets the unique web address for your fundraising pages. It will appear as part of the URL after the Anedot domain—for example:
https://donate.anedot.com/your-url-slug
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Requirements: Use lowercase letters, dashes instead of spaces (e.g., city-food-pantry)
Logo
Your logo helps reinforce your brand identity and creates a consistent look across your fundraising touchpoints.
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Where it appears: Action Pages, Receipts
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Formats supported: JPG, PNG, or GIF
You can override the logo on specific pages or receipts if needed within the Action Page Builder.
Favicon
The favicon is the small icon that appears in the browser tab next to your page title. Uploading your favicon makes your fundraising pages instantly recognizable in a crowded browser window.
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Where it appears: Browser tab of your Action Pages
Use a simplified version of your logo or a distinctive symbol associated with your brand.
If a favicon is not uploaded, the Anedot brand logo will be used by default.