Anedot Upsells convert at an average of 20% rate platform-wide!
If you have 100 one-time donors, somewhere between 15-30 of them should convert to give on a recurring basis if they are prompted to with an Upsell.
Action Pages currently support pre-donation pop-up recurring upsells.
Pop-Up Recurring
Instructions
- Click on the Action Page you want to add an Upsell to.
- Click Messages
- Click Upsell
- Click the selector next to "Pop-up Recurring"
- Click "Create new Popup"
Explanations
{ask} and {impact} - {ask} and {impact} can be used to ask donors for a recurring gift dynamically based on their original donation. These amounts are defined by the other variables listed below.
Minimum pop-up recurring ask - The recurring ask amount will be at least this amount regardless of other factors.
Maximum recurring ask - The recurring ask amount will be no more than this amount regardless of other factors.
Round to the nearest multiple - This will round asks to the nearest dollar based on the multiple selected.
Popup Recurring Ask - This will ask donors to give a selected percentage of their original gift. For example, if someone gave $50 and the popup recurring ask was 50%, then the donor would be asked to give $25 on a recurring basis.
Impact Value - This will set the value of {impact}. You can use a formula to set this amount. For example, you could use a formula like ({ask}*12)/60. This would dynamically use the ask amount to define the impact amount.