Anedot's integration with Mailchimp sends leads and donations to the platform for Action Pages.

You can connect Anedot to Mailchimp by going to Settings -> Integrations.

You will need to find the following in Mailchimp:

  1. Mailchimp Audience ID

  2. Mailchimp API Key

If you need more help finding your Audience ID or your API Key, please contact Mailchimp's Technical Support.

Audience Fields and *|MERGE|* tags

When creating your "Audience fields and |MERGE| tags" (Audience > View Contacts > Settings > Audience fields and |MERGE| tags), you will need to match our list of Field Tags exactly.

Here is the list of Field Tags available:

  • "FNAME"

  • "LNAME"

  • "PHONE"

  • "STREET"

  • "STREET2"

  • "CITY"

  • "STATE"








  • "EVENT"

  • "AMOUNT"




Please note that you do not have to add all of these tags, this is simply a list of what is available for you to use. 

Additionally, the "field type" (email, text, phone, etc.) must also match as seen in the screenshot above.

Custom Fields

All custom fields added to an Action Page and saved on the submission will be relayed along with the standard data. In order for you to see that data in Mailchimp, care must be taken to include the additional merge tags as noted above.  The merge tag name MUST be identical to the tag name we send in the data, which will be reformatted from the custom field LABEL as follows:

  • All spaces and special characters removed, first 10 characters taken and upcased, eg:

    • Custom field label in Action Page: "my! _custom Field?"

    • Merge tag name sent to Mailchimp: MYCUSTOMFI

This is done to format the names following Mailchimp standards and validations.